Watch the "history of gold watches taking off" from Rolex's launch of the new Daytona

Let’s talk about the news. It’s actually not new. Rolex quietly launched an 18K white gold Daytona . Since the watch exhibition was disrupted by the epidemic, it has become increasingly difficult for everyone to follow the rhythm of launching new products. From time to time, there are still some surprises. .

This is a special commemorative edition of Daytona launched by Rolex to commemorate the 100th anniversary of the 24 Hours of Le Mans.

It is rare for Rolex to launch special edition products - but at this year's Geneva Watch Fair, for the first time, the transparent Daytona, the colorful balloon Oyster Perpetual and the Puzzle DD appeared, so everything seems to be no surprise.

This watch is said to be very popular at the moment (it is rumored that the distribution may be as high as one million), but what interests me more is that Rolex has a very good time to launch this watch, especially with the support of the gold watch market that has been cultivated for many years.

Everything is just right.

The Daytona was born in 1963, which is of great significance to Rolex. The main appearance features of this special edition are 18K white gold with a black Cerachrom ceramic outer ring, and the edge of the outer ring is decorated with a thin inlay also made of 18K white gold. side.

The red ceramic number "100" on the outer ring of the speedometer is also used to echo the 100th anniversary of the 24 Hours of Le Mans.

40mm diameter

Likewise, it inherits the transparent bottom cover of the new platinum Daytona from the Geneva Watch Fair, allowing the movement to be seen again.

Still equipped with an Oyster strap, water-resistant to 100 meters

Of course, the more obvious feature is the dial - a black main dial with a white small dial. Its design is inspired by Rolex’s traditional dial, and the small dial design comes from the famous “Paul Newman dial”.

You should remember that I wrote in 2017 that Paul Newman (Paul Newman, a famous Hollywood movie star and racing driver)’s own Daytona sold for a sky-high price of more than 100 million yuan, and it has now firmly held the title of “the most expensive Rolex Daytona ” . Location.

Look carefully at its disk features

This design originated in the 1970s, and this version has been collectively known as the "Paul Newman Daytona" and has always been a hot commodity at auction houses.

Rolex thought, since it is so popular, then I will do it myself! Give you what you want.

Of course, it also has another important point, that is, it is equipped with the 4132 movement and has a power reserve of 72 hours.

This game of Rolex has obviously been brewing for a long time. The 4131 movement was just unveiled at the Geneva Watch Fair, and an improved version was immediately released - breaking through the traditional 12-hour timing mechanism and capable of continuous timing for up to 24 hours.

Caliber 4132 is equipped with a Chronergy escapement system and Paraflex cushioning device, and an 18K gold hollow automatic rotor with improved ball bearings.

Rolex has added a patented device to the movement, which consists of 7 parts, like a differential redesigned by Rolex - this "planetary reducer" can halve the rotation speed of the gear set used to turn the 24-hour hand.

The 24-hour timing is indeed very consistent with the 24 Hours of Le Mans.

Of course, the price of this watch is more expensive than the ordinary 18K white gold model. The public price in China is about 400,000.

Some readers have inquired around and received information that it is very difficult to buy, and the distribution may cost up to one million.

I expected that it would be difficult to buy, but many readers were a little surprised when they heard this number.

In fact, it was hard to imagine that a platinum Rolex would perform like this before, but it is indeed the combination of various factors that made this watch so popular: 1. Commemorative model (unconventional product); 2. Paul Newman dial (perhaps earlier. Not many people knew it in 2017, thanks to the Phillips auction and the stimulation of the antique watch market); 3. In addition to the transparent bottom, the new movement brings 24-hour timekeeping, which is indeed a breakthrough for Daytona.

Rolex is a brand that never talks about limited editions, but special watches are very difficult to buy (there are many stores, but there is no fixed rule for distributing goods. People often stay in one store for eternity, and finally have to ask the watch dealer for help).

But the more important foundation is the gold watch market that has been cultivated by everyone over the years, which has paved the way for this watch.

Let’s review the point where popular sports gold watches exceeded the public price, which was also a turning point for the entire market.

First of all, the Patek Philippe Nautilus 5711 rose gold model began to exceed the public price in 2018 (the price in China was about 380,000 at the time)

Rose gold grenade 5167R, super priced at the beginning of 2019.

The vanguard of Rolex must be Green Gold, which was super priced in mid-2019.

The take-off of most gold sports watches will be in 2020. For example, the black-faced Daytona will start to slightly exceed the public price in October 2020, while the rose gold Daytona will be available in early 2021.

Audemars Piguet 's 15500OR and 26331OR also started to slightly exceed the public price around the end of October 2020.

Even the high-priced Audemars Piguet gold perpetual calendar and Rolex Ice Blue Di (the public price of diamond engravings at that time was around 640,000) are also at this point.

When steel watches were at the height of their popularity and gold watches were priced below the public price, I encouraged everyone to bypass the steel models and go directly to gold watches. Anyone who followed my advice would have burst into laughter. Preserving and increasing value is the icing on the cake. The key is to buy your favorite high-value watch at a lower price, which is fun.

From steel models, to steel with diamonds, to gold models and gold with diamonds, this is an inevitable stage of consumption upgrading.

In 2018, I was a typical example - I purchased the women's Nautilus 7018 at a public price.

At that time, the men’s model had taken off, while the women’s model was relatively lagging behind. However, I felt that I had the foresight to choose the upgraded model with steel and diamonds. But in retrospect, going directly to the gold model is called domineering (the women’s model Nautilus 7118, there was a period when the gold model and the gold and diamond model were the same price, both were more than 330,000. This period was very short, if you miss it, you can only sigh) .

Of course, the rabbit was ultimately held back by poverty. If the budget doesn't keep up with the vision, it won't be a loss.

This year's new white gold Daytona appears at the perfect time - the market is already fully prepared (those holding golden watches always want to taste the new taste of low-key luxury).

A few years ago, platinum, a material that looks similar to steel, was not popular.

The popularity of gold watches is easy to understand. It meets the needs of many people as they age - they need something thick and shiny on their wrists to set off a person's aura.

At the same time, it is also a symbol of wealth. It is a law recognized by the public that wealth and age grow simultaneously.

The gold watch also reveals a feeling of being “a little unsatisfied with the regular steel model”. Some people say that gold watches are too heavy, but the old saying goes for rabbits: "It doesn't have to show its face every day, but it has to be there when needed!"

In fact, as far as Rolex is concerned, steel watches can be bought at any time, because the price fluctuates in a relatively stable range, but gold watches can fluctuate greatly - there have been many stories of missing out due to hesitation over the years.

Watch buying has always been the same rule: stay ahead of the trend, rather than always catching up!

In addition, add some drilling as soon as possible. This has been said for many years.

Bagua Rabbit is the signed author of Toutiao account. This article is the featured content of NetEase News·NetEase account "Everyone has their own attitude". Please contact us for reprinting.